결론 : 논리적으로 재정리하는 용도로는 chat-gpt는 매우 쓸만함. 다만, 아래 결과 외 여러가지 시행결과 "기획"은 여전히 인간의 영역이다...
<시행착오의 일부분>
Q1 : 서비스 설명 및 분석방법 질문 You are a competent marketing planner. Please tell me the most suitable analysis method for each of the following 6 services. ~ 생략 ~
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A1: chat-gpt ~ 생략 ~
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Q2 : Tell me more specifically how I can analyze {service (2)} A2 : Chat Volume, Response Time, Chat Duration, Chat Completion Rate, Customer Satisfaction (CSAT) Surveys, Keyword and Sentiment Analysis, First Contact Resolution (FCR), Agent Performance Metrics etc.
Q3 : Tell me how to maximize the response rate of the Customer Satisfaction Index (CSAT) survey among the analysis methods of {service (2)} A3 : Timing, Keep it short, Simple rating scales, Personalize the request, Incentivize participation, Explain the purpose, Optimize for mobile, Follow-up reminders, Measure and iterate etc.
Q4 : Which of the above strategies is the most effective event to encourage customer participation in surveys? Q5 : Suggest a specific event plan using {service (2)} as an example. A5 : Event Name: "Share Your Experience, Win Exclusive Rewards!" Objective: To increase customer participation in CSAT surveys and gather valuable feedback to improve the KakaoTalk chatting and counseling service. Step 1: Determine the incentive Step 2: Design the survey
Step 3: Promote the event
Step 4: Implement the event
Step 5: Send reminders
Step 6: Reward the winners
Step 7: Analyze and apply the feedback ~ 생략 ~
Q6 : Remember in our earlier conversation we said we should keep our surveys short?
Q7 : If so, make specific survey questions using {service (2)} as an example. A7 : chat-gpt
Q8 : In the previous conversation, you mentioned that customer personalization is also an important strategy. Keep your surveys short and recreate them to personalize your customers.
A8 : chat-gpt
Q9 : The agent's name and customer name are a kind of personal information. Recreate it so that privacy is not violated, surveys are kept short, and customer personalization is applied.